Waitrose Fixtures

POINT OF SALE • FMCG DESIGN • SUPERMARKET

During my tenure at GAIL's, our partnership with Waitrose expanded significantly, with more than 159 Waitrose locations now offering our baked goods. To fortify this collaboration, we focused on designing dedicated brand fixtures for 64 stores across the South East of England. This initiative ensures seamless translation of the GAIL's brand and messaging from our bakeries to the in-store experience at Waitrose locations.