MAC DADDY

BRANDING • UNIFORM DESIGN • ILLUSTRATION

Recently, I worked alongside Mac Daddy, a culinary addition to Worthing's new Forest Row development, specialising in mac & cheese and loaded fries. The branding project entailed crafting a distinctive, sophisticated, logo that embodies the essence of comfort food, along with unique iconography that could be made into a pattern to complement the brand identity. Notably, the uniform design features a retro character, utilising the base icon as the body, adding a playful and memorable touch to the staff attire.